Traditional news media and Google debate the merits

Recently, the world news media giant News Corp (owns "The Wall Street Journal," "New York Post," "The Times", "Sun" and other world-renowned newspaper) head Rupert Murdoch and the Associated Press and other U.S. traditional media collective denounce Google, that Google is a network of parasites, and criticized the Google does not produce its own content, but the use of the content of these media practices to obtain huge profits. This, Google responded by saying, Google sites per month to the major newspapers more than 300 million increase in traffic, and, Google released a variety of newspaper Web site content, provided only the title and summary.

Traditional news media and Google's battle, there are many well-known blogger, blog, such as moon-blog, keso, have published articles on the matter expressed their own views and attitudes. Generally speaking, the majority of articles in support of Google, and that these traditional media is in the trouble-making.

Analysis of the traditional news media on the reasons for Google's highly critical of two reasons: First, newspapers, magazines and other paper-based media advertising revenue decline, sad day day day; but at the same time they are sad days, Google through the index, Organization of the contents of their resources to obtain a substantial income. In this case, the traditional news media felt a sense of imbalance, the criticism of Google is only natural, logical thing.

Newspapers, magazines and other traditional media, the reason why there is such a predicament, with their times on the Internet or can not be a serious discrepancy between the low-profile to embrace, adapt to the Internet environment is an important relationship. Prior to this, the blue sky blog also wrote, "Newspapers and other traditional media outlets in the Internet era, thinking," the article, that the plight of traditional media is being "paper" carrier tied the hands and feet, lies in the contents of the "electronic" and "Internet of. " Of course, I know that almost none of the traditional news media do not know the way out is to use the Internet as a tool or channel to the creation, organization and distribution of content, but the crux of the problem is: how on how to do them. This is a not a small problem, the traditional media are in transition or during the throes of upgrading, will be successful pupation as butterflies, have failed only a blind alley.

Google as the Internet, the world leader, although not necessarily to help the traditional news media in transition obligation, but if Google to comply with the "no evil" corporate values, if a long-term, Google will have to assume this responsibility. I know, Google is the Web site has helped increase the flow of newspapers, and newspapers for these ads through Adsense network access revenue. But can not avoid the problem is, Google is also helping those who do not produce original content of the site has increased traffic, but also help them get the advertising revenues. What's more, Google for the traditional news media site traffic will not create enough capital to survive or develop. Perhaps, the traditional news media should do is to Google to strike a balance between original content created by the interest into the question of value.

Google as a search engine site, basically their own resources does not create any content, but not the use of the content of their own resources to obtain the money a lot of money. But the problem is that if Google did not help the traditional news media in transition to help them continue to survive or develop, then these traditional media will die to Google disaster. Web2.0 friends because no matter through how many forms of content creation, after all, the mainstream, can truly become a valuable, depth, authority, information, information systems, essentially by the traditional media to create. In other words, these traditional media content created by Google and other Internet resources are search engines and portals and the fundamental source. Traditional news media, then if all the dead, bound to the theory of historical materialism and theorems and formulas are unable to provide us with high-quality content resources, least in the short term can not be achieved.

We all agree that traditional media need to do the most is the age of the Internet to actively adapt to changes in the environment and, I believe they are aware of the need to do so, they must not go to curse the Internet, because the Murdoch newspaper industry knew that become complacent and arrogant self-destructive future will also need to know the news media through the use of traditional tools such as Kindle and push channels to users, content distribution. With cars, trains, aircraft and other modern means of transport to replace the carriage completely different, the traditional news media is not "news" itself has been completely replaced, but the creation, distribution, dissemination of news to be replaced. In the animal kingdom, the lion eat the antelope is normal, but in human society, a strong strangle another weak is to be responsible for this act; or that the weak have been eliminated because he is incompetent, and sit idly by, then this model of human society in a very fundamental problem.

The advent of the Internet age is a good thing, I also believe that it is the complete subversion or transformation and human survival and development of the traditional model, this is not no one can stop the trend. But the crux of the problem is that the nature of the Internet is not to the indiscriminate killing of all the old things, but to transform the old and the new shape. As a leader in the Internet industry, Google has the responsibility to do so. Google needs and win the traditional news media, this win-win is based on the distribution of benefits based on the balance. Otherwise, not only the traditional news media will die, Google has only been replaced by copies.